TAG HEUER

TAG Heuer embodies Swiss avant-garde watchmaking since 1860. Crafted in the Swiss Jura Mountains, each TAG Heuer timepiece is engineered for high-performance. Ever since the ground-breaking oscillating pinion in 1887, which pioneered a new way to operate mechanical chronographs, the Maison continues to innovate, pushing the limits of accuracy with advanced technology. And whether it be the legendary Carrera, the versatile Aquaracer or the iconic Monaco, each TAG Heuer model has its own story to tell.

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TAG Heuer At Watches & Wonders 2026

The TAG Heuer Monaco returns at Watches and Wonders 2026 with a clear focus on performance, comfort, and everyday wear. Rather than introducing something completely new, this year’s update refines the Monaco Chronograph with meaningful improvements that make it more practical for modern buyers.

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TAG HEUER COLLECTIONS

TAG HEUER FORMULA 1

Built for speed and built to last, the TAG Heuer Formula 1 is a proven performer.
The bonds between TAG Heuer and the world of Formula 1 run deep, thanks to relationships with racing legends. The collection is inspired by motor racing for men and women who dare live life at full speed.

TAG HEUER AQUARACER

The TAG Heuer Aquaracer is a rugged tool watch, as versatile as it is robust.
Designed for adventure and exploration, the TAG Heuer Aquaracer is a timepiece built to handle extreme pressure and to be the ultimate tool watch. In this mission, the collection has consistently exceeded all expectations.

TAG HEUER CARRERA

Born from precision, the TAG Heuer Carrera is the ultimate expression of sporting elegance.
Since 1963, this racing chronograph has embodied speed and success. Designed for instant legibility on the track, its confident aesthetics have made it a high-performance classic.

TAG HEUER MONACO

The unique TAG Heuer Monaco stands out with its legendary shape and daring history.
The TAG Heuer Monaco is a ground-breaking watch. Launched in 1969 it was equipped with the masterful calibre 11 movement and was the world's first square automatic chronograph.

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TAG HEUER BESTSELLERS

TAG Heuer Formula 1

Chronograph

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TAG Heuer Formula 1

Chronograph

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TAG Heuer Aquaracer

Professional 200 Solargraph

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TAG Heuer Formula 1

Date

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TAG Heuer Carrera

Day-Date

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TAG HEUER STORES

TAG Heuer watches are available for purchase online and in select Fields stores.

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TAG HEUER FAQs

By fusing avant-garde design with bold style, TAG Heuer has become a world pioneer in watchmaking innovation. Since 1860, every watch made by TAG Heuer in Switzerland has highlighted its commitment to excellence and high precision. Thanks to its unique savoir-faire and new technologies, TAG Heuer continues to constantly push boundaries and showcase its heritage. Not wanting to miss a second, their watches get crafted to capture every moment in every incredible sporting event.
Sport continued to be a driving force for TAG Heuer, inspiring them to develop the Mikrograph – a mechanical chronograph five times more accurate than any other of its kind. As a result of this, TAG Heuer became the official timekeeper for many major sporting events. Possibly the most notable is its affiliation with the Formula 1 World Championship and becoming the first watchmaking brand to sponsor this prestigious sporting event.
Whether it created the first self-winding crown mechanism, the first-ever double magnetic tourbillon or the first luxury Connected Watch in 2015, TAG Heuer has always made innovation its raison d'être. Spread over four production sites, TAG Heuer's expert manufacture continues to pioneer innovations at the avant-garde of watchmaking technology. you want reliability and accuracy, then our selection of TAG Heuer watches are the perfect fit. Putting a laser focus on developing the world’s most accurate timers, TAG has achieved an accuracy of 5/10,000ths of a second.
TAG watches are the result of ground-breaking research, intricate testing, and masterful design. Each collection the brand produces has shaken the watchmaking industry and become a hit across the globe. TAG Heuer takes pride in its men’s and women’s watches and ensures they hold the same iconic status as ones that came before.
Each TAG Heuer watch collection gets individually designed and crafted to have its unique qualities, ensuring every TAG watch has its own unique personality.
Arguably the most famous men’s TAG watch collection is the Carrera. First created in 1963, the avant-garde designs focused on being reliable whilst also looking fashionable. Suited to men, women, sportspeople, and style icons alike, the Carrera transcends the limits of your average watch collection. Because of this, Carrera watches became particularly desirable and one of the most popular TAG Heuer watch collections.
If speed and accuracy are high in your priorities, the Formula 1 TAG Heuer watch collection could be perfect for you. Specially designed for high-speed sport in mind, the accuracy of the Formula 1 collection is suited to those with a fast-paced lifestyle.
The TAG Heuer Aquaracer collection is designed for those who seek underwater adventures and thrive in the depths. With features like extreme durability, water resistance, precise timing, and luminous markers, the TAG Heuer Aquaracer watches are built to perform in the most demanding diving conditions.
Worn by racing legends and mavericks since 1969, the iconic square-shaped TAG Heuer Monaco epitomizes the fearless spirit and undeterred passion that continues to drive daredevils past the finish line of the Monaco Grand Prix.
If you want a watch that will exude elegance and style, then the TAG Heuer Link watches are suited to you. Available in both men’s and women’s styles, these watches come with a luxury finish to give you the feeling of success. The versatility of this collection ensures each piece will find grab your attention, making them irresistible.
Regularly clean your TAG Heuer watch with a soft cloth and ensure the crown is fully pushed in or screwed down to maintain water resistance. For battery-powered models, the battery should be replaced every few years to ensure optimal performance. You can get your TAG Heuer watch battery replaced and serviced at any Fields store. To ensure expert care, visit your nearest store and book a repair appointment with our specialists.