The story of Daniel Wellington starts when founder, Filip Tysander, met an intriguing man from the British Isles on his travels. Gentlemanly but relaxed and unpretentious, the man loved to customise his expensive vintage timepieces with coloured NATO straps. His name? Daniel Wellington. Daniel Wellington watches are traditional, slim, minimalistic and elegantly refined. The colourful NATO straps and leather options make Daniel Wellington appealing to everyone with a sense for classic and timeless design.

PROUDLY INTRODUCING #MYCLASSIC

This year, watch designer Daniel Wellington is celebrating their timeless Classic collection as a homage to the classic things in life. By re-inventing what classic is to Daniel Wellington as a brand, they bring attention to their flagship Classic collection in a subtle and sophisticated way. From passions, people, places and interests - your imagination and creativity is the only limit.