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Tag watches

don’t crack under pressure

Long-lasting partnerships with motor racing teams and charismatic ambassadors from all walks of life drive TAG Heuer to break with watchmaking conventions, allowing them to master time with unparalleled precision. Poised and primed to perform within sporting endeavours and on the wrists of sophisticated ladies and dapper gentlemen alike; you will be equipped not to crack under pressure with a tremendous TAG Heuer timepiece in your possession. The TAG Heuer slogan #DontCrackUnderPressure is far more than just a claim - it is a promise.

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Cara Delevingne
For TAG Heuer's Campaign


One of their many superstar brand ambassadors, Cara Delevingne features in the #dontcrackunderpressure campaign, featuring a Carrera timepiece named after the model. The advertising campaign, filmed on location, shows her daring to take risks, confronting a lion and remaining cool, calm and collected under pressure. In her own words: "We cannot let the pressure crush us. It must be used as a fuel to push us forward and to face one's fears and anxieties." - Cara Delevingne.

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TAG Heuer

Simply masterful in terms of form, function, features and finesse; TAG Heuer are an exemplary watch brand. Based in Switzerland since 1860, their decadent designs consist of ceramic, diamond, gold, steel, titanium and more exquisite elements. Famous around the world, their enduringly popular collections include Aquaracer, Carrera, Connected, Formula One, Link and more.

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