Market Leader Since 1979
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TAG Heuer has been a Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules; harnessing mental fortitude to overcome technology restraints to create daring watches and chronographs.Shop Tag Heuer
Long-lasting partnerships with motor racing teams and charismatic ambassadors drive Tag Heuer to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The amazing people and champions who belong to its dream team, reflect the TAG Heuer core values of teamwork, mental strength, courage and ambition. The TAG Heuer slogan #DontCrackUnderPressure is far more than a claim, it is a promise.Shop Tag Heuer
Featuring an original concept which is brand new in the field of connected watches: the connected module is interchangeable with an Haute Horlogerie mechanical module - 3 hands or Chronograph Tourbillon COSC certified - offering a vast choice of materials, colours and combinations: the concept of modularity also applies to the lugs, strap, buckle. This is nothing less than a luxury watch which can be completely tailored to suit your mood.