Key Criteria for Investing

1. Brand

Each brand has their own unique story and heritage within the watchmaking industry. Research the different popular brands in the market and read about what makes them special in terms of their history, their technological achievements and unique look and feel.

2. Features

Most watches fall into the category of mechanical, automatic or quartz when it comes to what powers them. Many watches will also be created with certain conditions in mind, such as pilot watches or diving watches. These are usually steeped in a history of providing technological features for these environments but will also inform the look of the timepiece. If using your luxury watch for diving or flying, then features like water resistance and magnetic fields will be key considerations. If you’re looking for a watch that will be worn more casually or as a statement piece, then the aesthetic will be your primary concern.

3. Budget

As with any luxury purchase, your budget will always be a consideration but do focus on getting a watch that you truly love. Once you’ve found your dream timepiece, then you can always take advantage of our Interest Free Credit Finance. This makes a higher value purchase more easily accessible to everyone.

4. Caring for your Timepiece

Once you’ve secured your luxury watch, you’ll want to keep it in perfect condition. All automatic and mechanical watches will require servicing over the course of their lifetime and a quartz watch will need regular battery changes. A luxury watch when well maintained and regularly serviced will be cherished for a lifetime and can last for generations. We offer a repair and maintenance service in many of our shops.