Vision & Values

Vision & Values

Our Vision...To Be At The Heart of Every Celebration

Our Behaviours must deliver industry-defining standards in everything we do, ensuring our customers honour us by making Fields the Jeweller their first choice, each time and every time.


Our values are the framework by which we operate both at work and at home. We strive to uphold our values at all times and we believe our values create the unique culture which sets us apart from others.


By working together we achieve more than working apart. We volunteer support to each other and share all relevant information as fast as possible.

We act with integrity

We always strive to be straightforward and open, being consistent and reliable in all our dealings. We value our reputation for being trustworthy above all else.

Pride in all we do

We set the highest standards in our behaviour, performance, our working environment and in the way we promote Fields the Jeweller & Fraser Hart. We are passionate about successfully working towards our Vision.

Right in all we do

We believe things can be done correctly - first time. Achieving a quality outcome is a critical part of delivering excellence. Mistakes made in good faith will be learned from and actions taken to prevent reoccurrence. We are a learning organisation.


Everything we do is achieved through our people. We focus on developing the strongest, smartest and most engaged team in the world of retail. We seek to create the most stimulating, rewarding, inclusive, challenging and enjoyable working environment possible.

Find a way

We innovatively explore all available options to maximise opportunities and minimise risks. We do not accept the status quo or traditional reasons without testing them thoroughly. We show initiative in ways that align with our values.