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TAG Heuer's rich heritage is built on pushing boundaries and breaking rules, having been an Avant-Garde Swiss watchmaker since 1860. Long-lasting partnerships with motor racing teams and charismatic ambassadors drive TAG Heuer to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The brand's motor racing DNA, as well as the amazing champions who belong to its dream team, reflect the TAG Heuer core values of teamwork, mental strength, courage and ambition.