We use cookies to make your experience better. To comply with the new e-Privacy directive, we need to ask for your consent to set the cookies. Learn more.
Explore the TAG Heuer collections
TAG Heuer has been a Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules; harnessing mental fortitude to overcome technology restraints to create daring watches and chronographs.
Aquaracer
Carrera
Formula1
Monaco
Link
Swiss Avant-Garde
Long-lasting partnerships with motor racing teams and charismatic ambassadors drive TAG Heuer to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The amazing people and champions who belong to its dream team, reflect the TAG Heuer core values of teamwork, mental strength, courage and ambition. The TAG Heuer slogan #DontCrackUnderPressure is far more than a claim, it is a promise.
Don't Crack Under Pressure
The ultimate sports watch inspired by the aquatic world. Shock and water resistant, the TAG Heuer Aquaracer - as everlasting as it is precious - is fit for the heat of action.