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Explore the TAG Heuer collections
TAG Heuer has been a Swiss Avant-Garde watchmaker since 1860. Its rich heritage is built on pushing boundaries and breaking rules; harnessing mental fortitude to overcome technology restraints to create daring watches and chronographs.
Aquaracer
Carrera
Formula1
Monaco
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Swiss Avant-Garde
Long-lasting partnerships with motor racing teams and charismatic ambassadors drive TAG Heuer to break with watchmaking conventions, and, as a consequence, master time with unparalleled precision. The amazing people and champions who belong to its dream team, reflect the TAG Heuer core values of teamwork, mental strength, courage and ambition. The TAG Heuer slogan #DontCrackUnderPressure is far more than a claim, it is a promise.
Beyond The Edge
TAG Heuer Aquaracer Reborn
PRIVILEGE CLUB
Join Fields the Jeweller's loyalty program - the Privilege Club, for FREE, and qualify for instant 10% discount on your fully priced TAG Heuer purchase as well as an extra 10% Birthday Discount on top of your existing discount benefits! The Privilege Club benefits are for life!
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