ABOUT SWATCH
Positive provocation and joie de vivre made in Switzerland: since its founding in 1983, Swatch has shaken up the watch industry. Thanks to its striking designs which always reflect the zeitgeist, Swatch is one of the leading watch manufacturers and the most sought-after brands in the world – and has always stayed true to itself. The company surprises again and again, whether it be with regularly released new models or special collections. The revolutionary way in which Swatch thinks and acts has always been evident with its early involvement in action sports, such as BMX, longboarding and surfing. The Swatch Art Peace Hotel in Shanghai embodies the brand’s love of art and brings together artists from around the world
Swatch Art Journey
At Swatch, the love for art runs deep. The work with emerging and distinguished artists, designers, and architects as well as collaborations with celebrated museums and art institutions clearly shows the brand’s strong bond with art. Embark on an incredible journey with timepieces inspired by the artwork of Jean-Michel Basquiat , Magritte, Boticelli and Hokusai & Astrolabe.
