Explore the Citizen collections

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  • G-Timeless

  • Gucci Dive

  • GG Running

  • Bamboo

Better Starts Now

Celebrating 100 years, CITIZEN, a pioneer in watchmaking and innovative technology, promotes excellence and creativity with a deep-rooted respect for craftsmanship. CITIZEN advocates “Better Starts Now,” searching for and accomplishing goals that better our lives. CITIZEN’s ECO-DRIVE technology is a prime example of how the brand is dedicated to making the world and its environment a better place. ECO-DRIVE harnesses the power of light from any natural or artificial light source and converts it into energy - using a renewable natural resource instead of filling our landfills with discarded watch batteries.

Citizen Eco-Drive

In 1976, Citizen invented the world's first light-powered analogue quartz watch. This technology, now known as ECO-DRIVE, can generate power from any light source - artificial, natural, and even dim light - to keep watches running without ever having to replace batteries.


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