Formula 1

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Formula 1

In 1986, following the acquisition of Heuer by Techniques d’Avant Garde, all eyes were on the first timepiece the new partnership would release. The TAG Heuer Formula 1 did not disappoint. Inspired by the success of the Swatch watch and in a response to the ongoing quartz crisis, this was the first analogue Heuer series to be quartz-only. The Formula 1 continued to evolve, now featuring fine-brushed steel cases, sapphire crystal and ebony dials.

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Formula 1 Quartz Features

Case - Though the Formula 1’s colourful cases made its name, today the cases seen in the collection are more muted and mature. Its trademark bumpers have developed into a more polished and seamless design, making the watch more sophisticated than sporty. Dial - Since the 1990s the Formula 1 dial has featured a minute scale on its outer-edge, to help easily time events. Motorsport enthusiasts should opt for models with sub-dials which closely mimic the cockpit of a race car. Bezel - Since its inception the Formula 1 has featured a unidirectional bezel with a tachymeter scale but as the market changed so did the bezel’s design. From plastic to titanium-carbide coated steel, and from painted numbers to fine-brushed numbers.