Formula 1

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Formula 1

In 1986, following the acquisition of Heuer by Techniques d’Avant Garde, all eyes were on the first timepiece the new partnership would release. The TAG Heuer Formula 1 did not disappoint. Inspired by the success of the Swatch watch and in a response to the ongoing quartz crisis, this was the first analogue Heuer series to be quartz-only. The Formula 1 continued to evolve, now featuring fine-brushed steel cases, sapphire crystal and ebony dials.

Formula 1
  1. TAG Heuer Formula 1 Chronograph Men's Stainless Steel Watch
    TAG Heuer Formula 1 Chronograph Men's Stainless Steel Watch
    €1,350.00

    Or pay €43.78/month with Flexi-Fi

  2. TAG Heuer Formula 1 Men's Black Dial Stainless Steel Watch
    TAG Heuer Formula 1 Men's Black Dial Stainless Steel Watch
    €1,100.00

    Or pay €36.52/month with Flexi-Fi

  3. TAG Heuer Formula 1 Chronograph men's blue dial stainless steel watch
    TAG Heuer Formula 1 Chronograph men's blue dial stainless steel watch
    €1,450.00

    Or pay €46.68/month with Flexi-Fi

  4. TAG Heuer Formula 1 men's black strap watch
    TAG Heuer Formula 1 men's black strap watch
    €950.00

    Or pay €86.36/month with Flexi-Fi

  5. TAG Heuer F1 Gulf Chrono 43mm Men's Watch
    TAG Heuer F1 Gulf Chrono 43mm Men's Watch
    €1,495.00

    Or pay €47.99/month with Flexi-Fi

  6. TAG Heuer Formula 1 Automatic men's stainless steel watch
    TAG Heuer Formula 1 Automatic men's stainless steel watch
    €1,700.00

    Or pay €53.94/month with Flexi-Fi

  7. TAG Heuer Formula 1 men's chronograph black strap watch
    TAG Heuer Formula 1 men's chronograph black strap watch
    €1,200.00

    Or pay €39.43/month with Flexi-Fi

  8. TAG Heuer F1 Pearl Dial Steel 32mm Ladies' Watch
    TAG Heuer F1 Pearl Dial Steel 32mm Ladies' Watch
    €1,200.00

    Or pay €39.43/month with Flexi-Fi

  9. TAG Heuer F1 Blue Dial Steel 32mm Ladies' Watch
    TAG Heuer F1 Blue Dial Steel 32mm Ladies' Watch
    €1,095.00

    Or pay €36.38/month with Flexi-Fi

  10. TAG Heuer F1 Indy 500 Steel 41mm Men's Watch
    TAG Heuer F1 Indy 500 Steel 41mm Men's Watch
    €1,550.00

    Or pay €49.58/month with Flexi-Fi

  11. TAG Heuer Formula 1 Black Dial 43mm Mens Watch
    TAG Heuer Formula 1 Black Dial 43mm Mens Watch
    €1,450.00

    Or pay €46.68/month with Flexi-Fi

  12. TAG Heuer F1 Diamond & Pearl 32mm Ladies' Watch
    TAG Heuer F1 Diamond & Pearl 32mm Ladies' Watch
    €2,050.00

    Or pay €64.09/month with Flexi-Fi

  13. TAG Heuer F1 Diamond Bezel & Steel 32mm Ladies' Watch
    TAG Heuer F1 Diamond Bezel & Steel 32mm Ladies' Watch
    €1,950.00

    Or pay €61.19/month with Flexi-Fi

  14. TAG Heuer Formula 1 White Dial 32mm Ladies Watch
    TAG Heuer Formula 1 White Dial 32mm Ladies Watch
    €1,750.00

    Or pay €55.39/month with Flexi-Fi

  15. TAG Heuer F1 Diamond & Pearl 35mm Ladies' Watch
    TAG Heuer F1 Diamond & Pearl 35mm Ladies' Watch
    €1,995.00

    Or pay €62.50/month with Flexi-Fi

  16. TAG F1 Diamond Set Mother of Pearl Two Tone 32mm Ladies Watch
    TAG F1 Diamond Set Mother of Pearl Two Tone 32mm Ladies Watch
    €1,895.00

    Or pay €59.59/month with Flexi-Fi

  17. TAG Heuer Formula 1 32mm Ladies Watch
    TAG Heuer Formula 1 32mm Ladies Watch
    €1,750.00

    Or pay €55.39/month with Flexi-Fi

  18. TAG Heuer F1 Diamond Dial Steel Bracelet Ladies' Watch
    TAG Heuer F1 Diamond Dial Steel Bracelet Ladies' Watch
    €1,600.00

    Or pay €51.03/month with Flexi-Fi

  19. TAG Heuer Formula 1 Alarm men's black dial stainless steel bracelet watch
    TAG Heuer Formula 1 Alarm men's black dial stainless steel bracelet watch
    €1,300.00

    Or pay €42.33/month with Flexi-Fi

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Formula 1 Quartz Features

Case - Though the Formula 1’s colourful cases made its name, today the cases seen in the collection are more muted and mature. Its trademark bumpers have developed into a more polished and seamless design, making the watch more sophisticated than sporty. Dial - Since the 1990s the Formula 1 dial has featured a minute scale on its outer-edge, to help easily time events. Motorsport enthusiasts should opt for models with sub-dials which closely mimic the cockpit of a race car. Bezel - Since its inception the Formula 1 has featured a unidirectional bezel with a tachymeter scale but as the market changed so did the bezel’s design. From plastic to titanium-carbide coated steel, and from painted numbers to fine-brushed numbers.