Swatch has always had its finger on the pulse – since the brand’s founding in 1983. The enfant terrible of Swiss watchmaking is now introducing its latest innovation: a collection of timepieces cased in materials sourced from nature. This year marks the first time a watchmaker has succeeded in replacing all conventional materials by bio-sourced materials in a series production environment.
As part of Swatch’s DNA, the need to find better solutions for our ever changing world is an ongoing commitment. The latest solution is the bio-sourced material developed with the help of a new and innovative process that makes use of biomaterials to mass produce watch parts. Industrializing the production was a milestone, but also just a step in this never ending journey we are on.